Bangkok, 4 March 2020 – With the significance of female shoppers, Lazada, a Southeast Asia's E-commerce leader, said that the platform is to organise "Lazada Women's Festival", a sales campaign that gathers exclusive deals from lifestyle brands and leading consumer products to stimulate the female shopper market and promote e-commerce business in the summer season. Highlights of the campaign include Flash Deal with price starting at THB8, and Flash Vouchers worth THB800 each. Also, there will be an exciting offline event, introduced under Lazada's O2O and Shoppertainment strategies, where celebrities join together at a live streaming fashion show that allows shoppers to shop for their favourite items from the runway in real-time via Lazada app.

Paradee Sinthawanarong, Chief Marketing Officer at Lazada Thailand, said that from the success of Lazada Women's Festival, held for the first time in 2019, Lazada continues to build up the campaign to tap into the market of female shoppers. This year's edition of Lazada Women's Festival places a focus on differences and variations in women's styles. Lazada is ready to answer all customer needs through a wide variety of brands and more than a hundred thousand sellers on the platform. Also, Lazada is confident that e-commerce business continues to enjoy steady growth. According to the company’s latest report, Lazada Group doubled quarterly order volume and quarterly active merchants when compared to the year earlier.      Research conducted by the Electronic Transactions Development Agency or ETDA[i] found that female shoppers spent an average of THB 1,343 per person on the recent Valentine's Day. The figures are 30% higher than the average expense spent by men.   Meanwhile, interesting statistics from Lazada's platform in 2019 also show that:   ·        The top five orders among women are blouses, underwear, coupons, activities and entertainments, mobile phone cases, and cosmetics, respectively.   ·        Most searched keywords by women are blouses, baht and body care products, mobile phone cases, mobile phones, and women's dresses.   ·        Female shoppers made Monday the most popular day to shop online, while the highest number of orders occur at around 10.00 hrs.

With a great emphasis on female shoppers, aged 18-24, Lazada continues to organise Lazada Women's Festival for the second consecutive year allowing everyone to shop for their favourite items that match their favourite styles. The three-day event, to be held during 6-8 March, offers a series of discounts and exclusive deals from leading brands in various categories including fashion, beauty products, health care products, electronic products, and many more. Shoppers will be enjoying exciting promotions include:   o   Special discount up to 80% off o   Flash Sale with great value deal starting at THB 8 throughout the day o   Flash Vouchers worth THB 800 each §  Voucher can be collected daily starting from today until 5 March 2020, during 10.00 - 12.00 hrs., and on 6 March, during 00.00 - 02.00 hrs. §  Voucher redemption period is on 6 March, during 00.00-02.00 hrs., only.   Citi Lazada Credit Cardholders can apply Voucher Code: CITILAZWF20 to enjoy a special discount at 12% off (or maximum THB 300) when spending THB 1,299 during 6 - 8 March 2020. (Up to 1,000 redemption).

Furthermore, under Lazada's strategic approaches, Shoppertainment and O2O strategies, the platform will organise an offline event "Lazada Women's Festival" on 6 Mach. Lazada's fans will be enjoying series of activities include See-Now-Buy-Now, a fashion show from leading fashion brands namely Salisa, KEEPS, Sabina, and McJeans, that allows visitors to purchase their favourite fashion items at real-time through the live streaming feature via Lazada app. Celebrities who will appear on a catwalk include Koy-Rachwin Wongviriya, Richy-Oranate D. Caballes, God- Itthipat Thanit, Ice- Paris Intarakomalyasut, and Pearwah-Nichaphat Chatchaipholrat, to name a few. Also, visitors will get to enjoy special performances from Gene Kasidit and Gavin Duval. The event will kick start at 18.00 hrs., at the Quartier Avenue, Ground Floor, The EmQuartier.