The brand kicks off its sales on the eCommerce giant with a series of promotions.
IRIS OHYAMA, a Japanese home appliance brand that captures consumers' hearts, takes a step forward in the Thai market, penetrating Japanese product lovers in Thailand by showcasing Japan Quality, Comfortable Living Products. The brand launched "IRIS OHYAMA MALL Flagship Store" for the first time on a giant eCommerce platform, Lazada, with a series of promotions to celebrate Mother's Day from today until 15 August 2021.
Mr. Yoshiki Mori, Managing Director of IRIS OHYAMA (Thailand) Co., Ltd., said that IRIS OHYAMA is a popular Japanese home appliance brand that entered Thailand in January 2020. The brand has been working with a number of local dealers to introduce a wide variety of products developed with a primary focus on usage to meet consumer needs. IRIS OHYAMA showcases Japan Quality (JQ) products, including air circulator fan, cordless vacuum cleaner, air purifier, washing machine, and quality guaranteed face mask, which ranked no.1 in sales in Japan.
To respond to consumer behaviors in the New Normal era, IRIS OHYAMA stepped up its marketing strategy by launching the "IRIS OHYAMA MALL Flagship Store" on Lazada, targeting the Japanese product-lover market in Thailand. The new distribution channel on the eCommerce giant increases consumer access to IRIS OHYAMA's products and allows consumers to communicate with IRIS OHYAMA directly. Customers will find more than 50 SKUs of home appliances and face masks on the official store. In addition, the brand plans to add pet products and kitchen appliances to its official store in the near future.
To celebrate the launch of the "IRIS OHYAMA MALL Flagship Store" on Lazada, the brand offers series of special deals such as a discount of 100 THB for new followers on its flagship store and a 5-10% discount when shopping at minimum purchase requirements. Also, for the Mother's Day celebration, the store offers Buy 1 Get 1 deal – for the first 20 customers who purchase one cordless vacuum cleaner on its flagship store, get one air circulator fan free of charge. The store offers free delivery on all orders from now until 15 August 2021. Enjoy shopping for real Japan Quality products by IRIS OHYAMA, at https://www.lazada.co.th/shop/iris-ohyama-mall or via Lazada mobile application. For more information about IRIS OHYAMA's products and special events, visit IRIS OHYAMA Thailand Page on Facebook.